It’s all in the brand

WRITTEN BY: John Seno Brands exist whether intentionally planned or not. Personal brands, corporate brands, national brands and all sorts of brands become brands on day one of creation. Our whole society takes issues related to branding very lightly but it affects everything we do. The perception our audience has about our brand determines whether we will succeed or fail yet we’d rather spend endless hours, days,weeks, months, years and decades trying to create the perfect bell as opposed to dealing with the real issue of brand development. There is a... Read The Rest →

Emotionalizing Business

WRITTEN BY: John Seno It is shocking to observe the number of businesses large and small that still insist on a hard nosed approach to business. I can relate because I also love numbers, graphs, pie charts, balances sheets and all. But the fact is at the end of the day humans are the ones doing the buying. And as we have all come to learn over time humans tend to talk a good rational talk but nearly all their choices and decisions are irrational. The hard nosed numbers only... Read The Rest →

Weltel mHealth Application

BCCDC LTBI mHealth Programme   Tuberculosis (TB) is a serious infectious disease that most commonly affects the lungs and is caused by the bacteria (germ) Mycobacterium tuberculosis.  Latent tuberculosis infection (LTBI) occurs in people who have been infected with the TB bacteria but who are not yet sick with the disease.  These people feel entirely well and cannot pass the TB bacteria on to other people. The bacteria are “sleeping”.  The medical concern is that there is a 5-10% chance that the bacteria will become active and that these people... Read The Rest →

Mobile health trends for 2012

The mobile device in your hand gives you access to all of humanity’s collective knowledge,” – Paul Jacobs, chairman and CEO of Qualcomm Brian Edwards, mHealth feature editor at iMedicalApps highlights five mobile trends in healthcare to look for in 2012. 1. Apps that track patient activity. Edwards said the ability to track patient data on a phone will have many benefits in the year to come. “How many phone calls they take, where they are, and … their activity level” can be “surefire” indicators of patients’ conditions, he said.... Read The Rest →

10 Principles Of Effective Web Design

Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist. Principles Of Effective Web Design In order to use the principles properly we first need to understand how users interact with web-sites, how they think and what are the... Read The Rest →

 
Back to top