We work closely with our clients to help them build meaningful experiences for their consumers. We give extensive attention to human centered design on every project we take up.

7 Major Digital Marketing Trends For 2018

To plan a top-notch marketing strategy for your business in 2018, go through the seven trends explained here and incorporate them in your planning process. From personalization elements and mastering micro-moments to moving visual and analyzing the authentic data, we will go through all the best strategies for… Read More

Launching An App? Make App Store Optimization Your Foundation For Growth

Most apps developed and released in Google’s Play store are abandoned by their developers. Over half of these apps get fewer than 5000 downloads, and most apps are considered unprofitable. This article is not going to make you the next Instagram, but it will hopefully help you get… Read More

What does a digital marketing strategist do?

The role of strategy is to understand the given problem and all the circumstances so that a goal can be well defined (client briefs too often fail in that aspect). Based on knowledge (acquired through research, analysis, interviews etc.), the strategy sets the frame for the creative people to work within so that they come up… Read More

The Road To Resilient Web Design

Design adds clarity. Using colour, typography, hierarchy, contrast, and all the other tools at their disposal, designers can take an unordered jumble of information and turn it into something that’s easy to use and pleasurable to behold. Like life itself, design can win a small victory against the… Read More

South Africa is Turning to Tech As Its Economic Driver

Beyond the international investment in one of South Africa’s brightest startups, invest firm Silvertree Capital has pledged to up its investment in across the country. Following 330% growth for Silvertree Internet Holdings (Silvertree Capital’s parent company), the company poured $10 million into Africa, including South Africa, during 2016.… Read More

Pentagon Thinks Blockchain Technology Can be Used as Cybersecurity Shield

Just like any currency, Bitcoin has been involved in cases of money-laundering, drug transactions, and terrorism in previous years. However, it has also caught the Pentagon’s eyes as a potential cybersecurity shield. Why Blockchain technology? The US military has been open about their interest in Blockchain technology, so it’s no surprise… Read More